![How Nike and Adidas collabs with Gucci, Prada, Jacquemus and other high- fashion houses mark a new battleground for sportswear's biggest rivalry | South China Morning Post How Nike and Adidas collabs with Gucci, Prada, Jacquemus and other high- fashion houses mark a new battleground for sportswear's biggest rivalry | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2022/07/05/64470964-2ff5-49e2-a047-f925ea6e13a2_7390c88c.jpg?itok=xAujYfL_)
How Nike and Adidas collabs with Gucci, Prada, Jacquemus and other high- fashion houses mark a new battleground for sportswear's biggest rivalry | South China Morning Post
![Model walks on the runway during the Adidas Originals x Ji Won Choi Fashion Presentation at London Fashion Week RTW FW19/20 in London, England on Feb. 16, 2019. (Photo by Jonas Gustavsson/Sipa Model walks on the runway during the Adidas Originals x Ji Won Choi Fashion Presentation at London Fashion Week RTW FW19/20 in London, England on Feb. 16, 2019. (Photo by Jonas Gustavsson/Sipa](https://c8.alamy.com/comp/2EMFE8H/model-walks-on-the-runway-during-the-adidas-originals-x-ji-won-choi-fashion-presentation-at-london-fashion-week-rtw-fw1920-in-london-england-on-feb-16-2019-photo-by-jonas-gustavssonsipa-usa-2EMFE8H.jpg)
Model walks on the runway during the Adidas Originals x Ji Won Choi Fashion Presentation at London Fashion Week RTW FW19/20 in London, England on Feb. 16, 2019. (Photo by Jonas Gustavsson/Sipa
![Berlin, Germany. 06th July, 2019. Models show fashion at the Adidas Show during the About You Fashion Week at the E-Werk in Berlin. The collections for Spring/Summer 2020 will be presented at Berlin, Germany. 06th July, 2019. Models show fashion at the Adidas Show during the About You Fashion Week at the E-Werk in Berlin. The collections for Spring/Summer 2020 will be presented at](https://c8.alamy.com/comp/W28TAB/berlin-germany-06th-july-2019-models-show-fashion-at-the-adidas-show-during-the-about-you-fashion-week-at-the-e-werk-in-berlin-the-collections-for-springsummer-2020-will-be-presented-at-berlin-fashion-week-credit-georg-wenzeldpa-zentralbildzbdpaalamy-live-news-W28TAB.jpg)